MBFWI presents around 30 fashion shows and presentations of designers to an international audience through hosting catwalk shows, designer showrooms, and various presentations.

Mercedes-Benz Fashion Week Istanbul is a celebration of fashion and culture. Istanbul becomes the nation’s style attraction for Turkey’s most innovative fashion designers, red carpet celebrities, and retailers.

Mercedes-Benz Fashion Week Istanbul is organized by Istanbul Apparel Exporters’ Association (IHKIB) and endorsed by the Fashion Designers Association (MTD), United Brands Association (BMD), and the Istanbul Fashion Academy (IMA).

Mercedes-Benz Fashion Week Istanbul Autumn-Winter 2020/21 season was canceled due to coronavirus measures.
Mercedes-Benz Fashion Week Istanbul (MBFWI), which is planned to be held between 13-17 April, will not be held in order to protect public health and safety in line with the measures taken by the Ministry of Health of Turkey against the spread of coronavirus throughout the country.