Telfar, Gucci, Dior x Nike — these are some of the names and brands that people the world over are coveting, according to the latest survey from the global fashion search platform Lyst, for Q3 2020.
Consumers around the world are hungry for brands that are inclusive and committed to causes, as well as leisurewear items and prestigious partnerships. A shopping bag by American label Telfar — whose motto is ‘Not for you, for everyone’ — is the hottest womenswear product of Q3 2020, while the Air Jordan 1 High OG sneaker from Dior x Nike is the quarter’s hottest menswear item.
The Lyst Index analyzes the behaviour of more than nine million consumers who each month search for and buy fashion items online from 12,000 brands and stores. It takes into account international searches on Lyst and Google, conversion rates and sales, social media mentions and engagement statistics worldwide, over a three-month period.